“A step above” is how Bill Maguire describes the new 2010 LaCrosse. Maguire, sales consultant at the Fred Beans Buick GMC store in Doylestown, makes this pronouncement while standing next to a 2010 CXS on display at the local Dunkin’ Donuts on a crisp morning last fall, where Fred Beans consultants are handing out cups that entitle the bearer to a free cup of joe, courtesy of the Beans organization.
“General Motors is expanding the demographics beyond the traditional loyal customer base,” he continues. “The 2010 LaCrosse–a complete re-design of the 2005 mid-sized sedan introduced in Fall 2004–is competitive with Lexus and the BMW 5-series. It’s really a beautiful piece of craftsmanship and ingenuity.”
And Bill’s not the only one whose heart skips a beat over the new LaCrosse. LaCrosse was also among the three finalists for 2010 North American Car of the Year, as chosen by automotive journalists.
In addition, the Detroit News said, “People should line up at Buick dealerships in droves to order the new LaCrosse…. It’s well-priced, sharp-looking and comes with a stellar interior, perhaps the best inside makeover General Motors Co. has ever completed.” The “sophisticated mid-size sedan” provides “confident handling and a smooth ride” (AOL Autos), and Road and Track said, “It may not be a sports sedan, but it’s a very competent sedan that’s out to change our perception of Buick from something dad owned, to something you might want to own.”
To further bust up that old image of Buick, one blogger at Cars.com bragged that “I’m in my 20s, and I want one.”
The LaCrosse CX is available for around $30,000, and the dark red CXS shown here, loaded with electronics and offering a little more in all ways, is $37,880. It looks as though Buick has a certain winner on its hands.