“If I had to pick my two favorite Kias,” says Kevin Bonney, salesperson, “I’d choose the Forte and the Soul—the Forte for its styling and great road presence, the Soul for its huge interior space and lively good looks.”
Both are new for the 2010 model year and in the showroom right now. The Forte is an “extra-large compact, almost a mid-size,” says Bonney. It replaces the Spectra with a smart, fresh look and a bit larger size. “It has great acceleration and handles well, and Kia put a lot of money into making it very quiet inside.”
Forte comes standard with power windows and doors, cruise control, ABS brakes and traction control, single-CD stereo and Sirius Satellite Radio. Available in 2.0L and 2.4L four-cylinder engines and manual or automatic transmissions, Forte starts at $14,390 and tops at $18,890.
The Soul is a “specialty car” that seats five adults comfortably. “Customers are in love with the Soul,” says Bonney. “They’re very receptive to the new styling, speed, nice road handling. It’s definitely a fun car to drive.”
Standard features are similar to Forte’s, with the addition of a 1.6L four-cylinder engine in the base model that delivers an estimated 26/31mpg. With manual transmission, that model starts at $13,995; Soul maxes out in the sport model automatic for $18,595.
“While everyone is attracted to the Soul, the younger owners are really enjoying Soul’s ability to be customized with more than 50 ways to personalize color, interior choices and exterior options and kits.”