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‘Icons Converge’ to mark Mustang’s 50 years

Credit: Bobcatnorth

If you have a love affair with the Empire State Building (Sleepless in Seattle or An Affair to Remember, anyone?) or get the chills thinking about Mustang convertibles, you may want to circle April 16 and 17 on your calendar.

And if both of these rev your motor, you’d better tell your boss right now you won’t be coming to work that Wednesday and Thursday, and book your rooms in the Big Apple and tickets to tour the iconic skyscraper without delay.

Credit: Ford

Because Ford Motor Company and the Empire State Building are recreating the feat with which they launched the first Mustang nearly 50 years ago: unveiling the all-new 2015 Mustang convertible on the 1,454-foot-tall international landmark’s 86th floor observatory.

And guess what? Visitors are invited to join in the festivities.

Ford has announced that a technical team is currently disassembling a Mustang into sections that will fit into the elevators for the ride up to the observation deck. There it will be reassembled for the global celebration of 50 years since Mustang debuted at the 1964 World’s Fair in New York City.

Mark Fields, Ford COO, says, “We’re thrilled to be visiting the architectural landmark that has been the heart of the Manhattan skyline for 83 years with the newest generation of the car that is the soul of Ford Motor Company.”

Credit: Ford

No helicopter can carry the car through the densely populated streets of Manhattan and deposit it on the observation deck, and no crane can reach that high. So the only option is to literally cut it into pieces and carry it up in the elevators.

Credit: Ford

“When the Empire State Building opened in 1931 as the world’s then-tallest building – a title it held for nearly 40 years – no one would have envisioned trying to transport a car up in the original elevators. But in 1965, a prototype Mustang convertible was sliced into three main sections plus windshield so that the sections would fit into those elevators,” says the Ford media page.

Visitors to the Empire State Building observation deck can see the new Mustang convertible from 8am to 2am, April 16-17.


Empire State Building image credit
photo credit: <a href=””>Bobcatnorth</a> via <a href=””>photopin</a> <a href=””>cc</a>