Detroit has hosted an auto show for over a century. For the first several decades of its existence, however, the show’s focus was strictly regional. Then, in 1987, a visionary group of auto dealers within the Detroit Auto Dealers Association (DADA) asked a bold question: Why not make the event truly national in scope? For that matter, why not make it the best auto show in the United States? Achieving this objective within only a few years’ time, the North American International Auto Show pursues a vision of continually redefining what it means to be the auto industry’s indispensable North American event. To achieve this goal, the Auto Show continually introduces bold new ways to enhance attendees’ experience and deliver exceptional value to media, industry and the public.