Fred Beans Ford Lincoln Mercury of West Chester has a lot to talk about this August, and it plans to mark the occasion starting August 24 with a month-long Grand Reopening Celebration featuring specials in sales and service.
“We’re celebrating that Ford is rebounding, reinforcing our customers’ confidence in the brand,” says Jack Enright, general manager of the dealership at 1155 West Chester Pike. “And at the same time, we’re putting the final touches on major renovations and additions to our services that demonstrate our confidence in the brand.”
Most visibly, the dealership has been working hard on its building improvements since January, carrying on full sales and service operations in the midst of the $1 million renovation project. The exterior features Ford’s corporate look: sleek silver-gray façade and new low-e windows and doors overlooking a refreshed parking lot. The showroom has new lighting, furniture and an Italian tile floor. The customer lounge contains new comfortable seating, WiFi, plasma TV and wet-bar beverage station. Inserting a second floor under the existing roof made room for sky-lit accounting offices above a mezzanine in the expanded Parts Department and new retail parts counter. Customers will also appreciate the new service drive area and bright new restrooms.
The West Chester dealership has instituted Quick Lane®, a program that provides 13 typical services—such as tire rotation, air filter change, oil change, battery service, brake replacement—performed by Ford factory-trained technicians who get customers in and out fast.
“Our express service holds the advantage of certified technicians who are fully integrated with our regular service department,” says Paul Hay, service manager. “Because we’re Ford certified, we have a greater range of experience than many express shops, and we can often save a customer an extra trip or a dangerous situation.”
West Chester is also rededicating its Commercial Truck Center—in successful operation for about a year—this August. Five dedicated diesel technicians service medium -duty to 33,000GVW trucks under the guidance of service advisor Wayne Thomas. Two 18,000-pound and a massive 33,000-pound lifts, plus a full commercial and wholesale parts department, are advantages few area service shops have.
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